VP Sales - New Development

The Vice President of Sales for New Development leads the sales strategy and execution for new senior living communities throughout the pre-development, development, and lease-up phases. This strategic role partners cross-functionally with real estate development, design and construction, marketing, and operations teams to create and implement sales approaches that meet or exceed occupancy and revenue targets. The VP plays a vital role in establishing community positioning, generating early momentum, and ensuring a successful handoff to operational leadership upon stabilization. ### Principal Duties and Responsibilities The following essential functions are the fundamental job duties of the position to be completed with or without reasonable accommodation. * In partnership with the SVP of Sales, design and execute market-entry and lease-up sales strategies from concept through stabilization. * Utilize market feasibility research, and demographic analysis to inform pricing, product offerings, and competitive positioning. * Lead the planning and implementation of sales infrastructure, including sales offices, model units, marketing collateral, and promotional launch plans. * Recruit, manage, and support high-performing pre-opening sales teams. * Oversee lead generation, sales pipeline development, and reservation-to-deposit conversion metrics. * Integrate sales needs and messaging into the community design process in collaboration with the development and construction teams. * Collaborate with operations to ensure a smooth and successful transition from development to occupancy. * Track and manage pre-opening budgets, sales forecasts, and performance milestones. * Champion a prospect-centered selling approach focused on relationship-building and understanding the emotional drivers of senior living decisions. * Establish systems for robust prospect relationship management and nurturing throughout the sales journey. * Build strong relationships with local referral networks, healthcare providers, community organizations, and municipalities to support outreach and early move-ins. * Partner with marketing to design and execute pre-opening events that create buzz, increase engagement, and foster early resident commitments. ### Requirements ### Minimum Qualifications * Bachelor’s degree in business, marketing, communications, or a related field; MBA or advanced degree preferred. * 7+ years of progressive experience in sales leadership, with at least 3 years in pre-opening or lease-up roles within senior living, multifamily, or hospitality sectors. * Demonstrated success in launching and stabilizing new assets, including experience with site selection input, pricing strategy, and pre-opening sales campaigns. * Expertise in prospect-centered selling, relationship-based sales, and CRM pipeline management. * Strong understanding of the senior living customer journey and the unique emotional drivers of older adult decision-making. * Proven ability to lead and motivate remote and field-based sales teams. * Experience working cross-functionally with development, construction, operations, and marketing teams. * Excellent communication, presentation, and interpersonal skills, with the ability to influence across functions and levels. * Highly organized, proactive, and capable of managing multiple pre-opening projects and timelines. ### Expected Performance * Willingness to travel extensively across new market geographies as needed (50–75%) * Ability to work varied schedules to include weekends, evenings, and holidays. ### Benefits We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years. **Compensation:** $150,000-$175,000 **Application Deadline:** We anticipate reviewing applications through August 31st, 2026. Originally posted on [Himalayas](https://himalayas.app)